In business, as with many other facets of life, first impressions are important to people’s perceptions of an entity. In all situations, you want to present the best possible face to the world. In your business, this means that you want to ensure that your business property, and especially your commercial signs, are clean and look great.
Unfortunately, New York winters can be absolutely brutal on your business property and signage, with our wet weather causing mildew, mold, and algae to build up in addition to road salt and chemicals. In this article, we’ll discuss how commercial signage cleaning with power or pressure washing for your Rochester business can ensure that you are always presenting a great face to the world.
Showcasing Your Business with Commercial Signage Cleaning in Rochester
A recent article on LinkedIn pointed out the importance of great commercial signage for your business. The survey found that 68% of customers felt that a business’ signs was a reflection of the business’ quality in terms of its services and products. Another 85% of customers were drawn to bright, colorful signage. Approximately 60% of businesses found that enhancing their signage visibility positively impacted sales, producing an average increase of 10%.
These statistics do a great job of emphasizing the importance of your business signage in spreading your brand and improving your business. But what shape is your business signage in? After a long New York winter, is it still bright and colorful or has it faded a bit under a layer of road salt kicked up by passing traffic? Is it doing a good job of continuing to bring in new and repeat customers, or does it need to have a fresh spring cleaning?
New York’s damp weather can also cause other issues to arise with your business signage. Algae, mold, and mildew can form, especially if your sign has nooks and crannies formed by a three-dimensional design. If these compounds are left in place, they can cause staining and unsightly marks on your signs, creating a poor first impression for prospects who may choose to keep driving in search of another business to work with.
Similarly, natural materials may allow these organisms to take hold more rapidly than other sign materials. This can be a big problem if you have a natural aspect to your business that you want to convey in your signage materials. These compounds can also break down your signage, shortening its lifespan dramatically and requiring expensive replacements. For this reason, regular cleaning of your commercial signage helps keep it in great shape for a much longer period of time.
Your business signage is often the first impression that customers will have of your business, with 76% of customers entering a business for the first time based on its signs alone. If you want some of that traffic to enter your business and invest in your products or services, it’s important to have your signs cleaned regularly to create a warm, welcoming environment that spreads the message of your brand and invites customers to discover more about your business.
However, a desire for clean commercial signage doesn’t mean that you should entrust these branding assets to just anyone. You want to work with a team of professionals who understand the materials that make up your sign as well as how they’re sealed so that you can prevent damage to your commercial signage. What you don’t want is to turn someone loose on these assets who doesn’t understand their importance, what kind of solutions to use, or how much pressure is too much.
By taking the time to have your commercial signs cleaned professionally, you can ensure that your brand always provides a great appearance and first impression to customers, stakeholders, employees, prospects, and the community as a whole. However, it’s important to have this task handled properly to ensure that you don’t damage the commercial signs you’ve invested in to advertise your business and brand.
At All Clean Power Wash, our team of experienced professionals work with a wide range of materials in our cleaning process. This means that you can rest easy knowing that your commercial signs are in expert hands when we’re on the job. Why not take a moment today to contact us and set up a commercial signage cleaning session for your Rochester business?
